The internet has merged into the fabric of our lives over the last decade and many of the fundamental activities have been taken online. One of them is fundraising. has mostly been a community thing till recently but with the relatively recent international calamities such as the Tsunami and Katrina has bought around a huge exercise online with a large percentage of success.

A decade ago it would have been hard to convince someone to donate online or to expect to raise funds via the internet. The permeation of internet has made this idea come of age and today more and more organizations either big or small are venturing in this direction. What started off as a small effort to get a close knit community to contribute has now become a substantial movement where any organization looking to raise funds for a cause is turning to the internet as a valid forum.

One of the key reasons of success of online has been the low cost of set up and the vast group of people who can be tapped for requests for contribution. Technology is an excellent enabler for such ideas and today there are companies

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Contributor: Jeanne Rose
Published: Feb 07, 2012

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dedicated to developing solutions for the industry.

So if your organization is looking for raising funds for a worthy cause and are not sure of how to create interest in it, then you should definitely give online a chance. Online does not mean asking someone to contribute just because the money is needed. Instead it can be made fun where a game or a challenge can be marketed and all money received though this channel would be used for the cause in hand. Many a times, it is also possible to get corporate sponsorship for such kind of ideas.